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CONTRIBUTION
Design- Upper
Development- Upper, Outsole
Copy Writing
TEAM
Mike Pratt
Robin Pritchett
TURBINE
the second installment of a breathable story.We found that our customers wanted something very aggressive , breathable durable.
turbine
INSPIRATION
DESIGN
DEVELOPMENT
The Turbine launched with the "Lights Out" limited edition featuring an irridescent, reflective TPU film on the upper and similar paint effect on the midsole. I planned this Sku to launch one month prior to expansion into team colorways in order to generate more buzz for the broader launch. The "Lights Out" edition sold out in the first day.
CHAD DURICK
MLB DRAFT PICK / USSSA MAJORS
"HONESTLY, HANDS DOWN THE BEST SHOE I'VE PUT ON IN DECADES"
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